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ASSA ABLOY Renames Medeco Security Center Programme To Reflect Broader Offering

Medeco, a founding brand and a key component of the programme, remains integral

ASSA ABLOY Opening Solutions has rebranded its Medeco Security Center (MSC) programme as the ASSA ABLOY Security Partner (AASP) programme, reflecting the programme’s evolution and expanded scope. The announcement marks a significant shift as the programme now encompasses all ASSA ABLOY Door Security Solutions brands.

Medeco, a founding brand and a key component of the programme, remains integral. However, the decision to adopt the new name and logo aligns with the broader range of products and services now offered under the programme. The updated identity aims to better represent the comprehensive security solutions available to partners and customers.

ASSA ABLOY Security Partners are a select group of security professionals dedicated to delivering high-quality service, installation, and support for the company’s door opening solutions. The programme’s members include highly skilled technicians proficient in installing access control systems, electrified hardware, and mechanical door opening solutions.

By partnering with AASP-certified professionals, customers can expect quicker deployments, high-quality installations, and fewer post-installation service issues. This approach minimises site problems and reduces the need for technical support calls, resulting in improved customer satisfaction.

“The ASSA ABLOY Security Partner name and logo represent the exciting future ahead as we continue to build on our legacy as the industry leader,” the company said in a statement.

The rebranding underscores ASSA ABLOY’s commitment to enhancing its service offerings and strengthening its partnerships with security professionals across the industry.

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