The renewed campaign was unveiled at London Victoria, where Rail Minister, Lord Hendy, and BTP Chief Constable, Lucy D’Orsi, spoke about its importance
The ‘See it. Say it. Sorted’ campaign on Great Britain’s rail network is being relaunched with updated messaging and a significant government investment in security infrastructure. The campaign, which has been a constant presence for a decade, is being refreshed to make it easier for passengers to spot and report suspicious activity.
The government is providing nearly EUR 17m to Network Rail for improvements that will enhance police access to CCTV footage from across the railway. This will enable British Transport Police (BTP) officers to access real-time footage to help identify offenders more quickly.
Since the campaign’s launch in 2016, reports to the BTP’s 61016 text service have seen an eightfold increase, reaching over 255,000 a year. The text service, which was introduced in 2013, has received over 1 million texts to date.
To make the reporting process even more intuitive, the new campaign features updated posters that more clearly display the 61016 number. The renowned station and train announcements have also been updated to explicitly mention what passengers should look for, such as an unattended bag or someone accessing an unauthorised area.
The renewed campaign was unveiled at London Victoria, where Rail Minister, Lord Hendy, and BTP Chief Constable, Lucy D’Orsi, spoke about its importance. Lord Hendy described the campaign as “a really important security and public safety campaign” and linked its refresh to the government’s goal of halving violence against women and girls.
Chief Constable Lucy D’Orsi emphasised that while BTP officers are on the network around the clock, the campaign serves as a reminder that passengers and staff have a vital role to play. The text service is a simple and discreet way for the public to act as the BTP’s “eyes and ears.” The campaign has also been expanded to encourage passengers to report non-urgent crimes or anything that makes them feel unsafe or uncomfortable on their journey.
