Nurix AI aims to offer artificial intelligence (AI) solutions tailored for enterprises, capitalising on the growing interest in generative AI technologies
Nurix AI, a startup founded by Mukesh Bansal, co-founder of Myntra and Cultfit, announced on September 24 that it has secured $27.5 million in funding across seed and Series A rounds. The investment was co-led by General Catalyst and Accel, with participation from Meraki Labs, Bansal’s venture studio.
Nurix AI aims to offer artificial intelligence (AI) solutions tailored for enterprises, capitalising on the growing interest in generative AI technologies. Bansal highlighted the rapid adoption of AI in the business world, calling it a “gold rush phase” where companies are racing to integrate AI into their operations.
“We are currently in a gold rush phase for AI in the enterprise. Anyone who services enterprise is trying to figure out their game for AI. India already has a huge lead on the services front. We felt that a firm with deep AI talent and focused on implementing AI projects would translate into a significant opportunity,” Bansal said in an interview with *Moneycontrol*.
Bansal believes AI has the potential to significantly enhance productivity and efficiency within enterprises, but points out that integrating AI isn’t straightforward. Companies require extensive customizations and solutions that align with existing processes, along with robust security measures, to make AI work effectively.
Nurix AI, incubated by Meraki Labs, focuses on creating AI-powered solutions for enterprise applications. The company’s first product targets customer service and outbound sales, using AI-driven customer experience systems with human oversight. These AI agents aim to deliver faster, more personalized interactions while maintaining the reliability and empathy of human support.
“We will build custom AI agents for any function within an organization where it can significantly speed up the work,” Bansal stated.
The company is developing custom AI models that integrate popular large language models such as OpenAI’s GPT, Google’s Gemini, Meta’s Llama, and others, providing deep customization for enterprises. They are also building voice AI models that support regional languages, particularly for the Indian market. Bansal noted that in the near future, Nurix AI’s voice models will be indistinguishable from human conversations, a development that could be transformative for the BPO industry.
“In six months, we will be in a position where you can talk to our AI-generated voice and you will not be able to tell the difference whether you are talking to a human or an AI agent,” Bansal said. “That will be a massive inflection point for the BPO industry.”
Nurix AI plans to use the newly raised funds to enhance its technological infrastructure, expand operations, and meet the rising demand for customized AI solutions in Asia and North America. The company will focus on scaling its research and development capabilities while building partnerships with AI hardware and product companies.
“Nurix AI is addressing the critical challenges enterprises face in adopting AI at scale—namely, the integration of customised AI solutions with existing workflows, while balancing the precision of AI with the empathy of human oversight,” said Subrata Mitra, partner at Accel.
Deep Nishar, partner at General Catalyst, echoed these sentiments: “AI is fundamentally reshaping enterprises, and the shift is happening rapidly. Enterprises need partners who deliver production-grade, customised AI solutions that are tailored to their unique needs.”
Apart from Bansal, the founding team of Nurix AI includes Anantika Jain, Abhimanyu Shekhawat, Abhishek Asawa, and Anuj Modi, each bringing diverse experience from companies like Tata Digital, Flipkart, Coinbase, and Cure.Fit.
In the past three months, Nurix AI has conducted five pilot projects with enterprise customers, demonstrating a 30-50% improvement in efficiency. The startup is now preparing for a full-scale launch, with its first revenue-generating quarter expected in October-December.
While Bansal is currently deeply involved in day-to-day operations as CEO, he indicated that the company may eventually bring in a new leader. “That is the Meraki Labs model,” he explained. “The initial involvement is fairly hands-on until we find a good CEO. This may also happen at Nurix AI.”
Meraki Labs, which helped launch Nurix AI, is known for co-building startups from the ground up. The venture studio typically focuses on one venture at a time, providing funding and strategic guidance. Last year, it incubated Lyskraft, an omnichannel retail fashion startup aimed at the Gen Z audience, which raised $26 million in August 2023.
Nurix AI joins Meraki Labs’ growing portfolio, which also includes companies like Skyroot, Groww, Gigforce, and NuShala.
As Nurix AI prepares to roll out its solutions and expand its footprint, it aims to become a key player in the enterprise AI landscape, offering customized solutions that seamlessly integrate with existing workflows while driving efficiency and innovation.
